KEEPING IT BALANCED ~ BRANDING

Accountancy start-up ‘Keeping it Balanced’, wanted to come away from the stuffy, predictable branding of their competitors and take a completely unique and daring approach instead. As with all start-ups, budget was tight, so the solution needed to be streamlined and cost effective. Using distinctive geometric shapes and a minimal colour palette, this brand combines standout, balanced aesthetic with budget conscious design, allowing print costs to be minimal, digital design to be free from expensive photography and digital imagery but not compromise on impact.